Qbic Hotel London City Opening Creates a Stir
At 42 Adler Street, East London’s newest boutique hotel Qbic Hotel London City opened it’s doors on Tuesday 12th November 2013, and I was privileged to be able to attend this exciting new venture’s official opening event. It’s been a long time in development and to see this project finally finished…all I can say is that it’s cool, it’s trendy, it’s unique, it’s creative and it is based right in the heart in London’s trendiest East End with Brick Lane and The City right on it’s doorstep.
The launch started in the afternoon and it was nice meeting with some of the suppliers and those involved in the hotel project, we were also graced with the presence of the traditional pearly king and queen which certainly brought a smile to my face. Later on, H.E.Ms L.van den Assum the Dutch Ambassador to the United Kingdom and Lutfur Rahman, Executive Mayor of Tower Hamlets were invited to officially open the hotel.
The celebration continued in the evening where we were greeted with food and drink supplied by local producers and ‘pop-ups’ followed by the unveiling of a brand new film about food in East London and then a very interesting live panel discussion on the future of food. On the panel was Adam Layton (co-organiser of Street Feast), Petra Barran (founder of Kerb Food), Helena Chouchanti (Volunteer Co-ordinator at Foodcycle), Jenny Rinkoff (Rinkoff Bakeries) and Leon Aarts (F&B Consultant for Qbic Hotels). I didn’t really know much about these companies and I certainly learned a few new things about food that I’m definitely going to try at home. Food for thought I’d say!
The evening was certainly flowing and fun with great company and lots of good local food and drinks to try. I can’t even tell you what was my favourite food? It was all too good, and left me wanting more, I love home cooked food, it’s the best.
The Qbic is no ordinary hotel, it has a great ethos, working with the local community and pursuing sustainability and I like that. So, why not find out more about their concept, by downloading the following press releases now for Qbic Hotel London City Opening and Qbic Hotel London City Charity Room Sale. I urge you not to miss out on this!
In the meantime, I managed to sneak some pictures of a few of the yummy treats that you’ve just got to try. And I can tell you that we certainly didn’t leave the opening with hungry bellies. See further information (below) if you want to check out the websites:
Qbic’s PR company PRCo who organised this wonderful event did a fantastic job, it was a great evening, and lovely to meet you at last. Also the talented Leon Aarts co-ordinated the food companies so that we’re able to get a taste of good local food. Qbic’s members including Paul Janmaat and award winning hotel concept maker Paul Rinkens and investor Bridges Ventures must have big smiles on their faces after this evening. I’d say the future is bright for Qbic Hotel London.
Foods featured by:
- Paul Rhodes Bakery
- Chegworth Valley (finest English fruit juices)
- Pressure Drop Brewing
- Brew Dog
- Rubies in the Rubble (Chutneys)
- Foodcycle (UK charity that combines volunteers, surplus food, and spare kitchen spaces to create, nutritious meals for people at risk of food poverty and social isolation)
- Pip&Nut (Natural nut butters)
- Rinkoff Bakeries
Charity Room Sale for only £1. Qbic Hotel are working closely with the following two charities:
Charity room sales launch from 15th Dec 2013 – 15th Mar 2014. Awarding early bookers with a £1 room sale. To find out more, download press release: Qbic Hotel London City launches charity room sale
To learn more about Qbic Hotel concept, download press release: Qbic Hotel London City Opening
Please also visit Qbic Hotel London for more information
Next Qbic Hotel Blog:
In our next blog, we’ll be talking about our work with Qbic, plus, introduce you to the artists and those involved in the project.