Project details:

Project description:

Digital Print Fabric Swoosh design by ATADesigns and Features on HP Stand at Heimtextil

You had to see the giant fabric swoosh that draped across the ceiling of the HP stand.  It was huge and impressive.  A great idea by Jennifer Castodi of Trendease International

ATADesigns worked closely with Jennifer Castodi who curated HP’s stand at Heimtextil. We put together a concept for the bar and lounge area and it looked amazing.

HP’s Accessories Feature: Lampshades and Cushions

The bar and lounge featured designs from the”All Things British 3″ wallpaper and murals collection.  Inspired by Kew Garden’s botanical gardens, first launched at the Independent Hotel Show in October last year.  We included our collaboration designs with Arka Chergui (illustrator).  We made each design bespoke to fit each product and specifically sized areas.

At the show, the designs were printed and featured on:

  • Backlit Bar (back and front):  General Bulldog design
  • Flooring:  Kews Leafy Florals design
  • Table Tops:  Kews Leafy Florals design
  • Acoustic Lounge Chairs:  Dog ‘n’ Watch design
  • Ceiling Swoosh Fabric: Kews Ghost Roses design
  • Lampshades:  Dog ‘n’ Watch design, Top Hat No Tails, Kews Dramatic Roses
  • Trend Area:  Kews Leafy Florals design

(All these designs are currently available as repeat wallpaper and murals)

Our designs were printed on HP’s materials.  The standard and quality if fantastic.

To read more about the project visit our blog

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