Project details:

Project URL:
Project designer: ATADesigns in collaboration with Sarah Burghard Designs
Date of completion: October 2015
Client: Independent Hotel Show

Project description:

Bespoke Mural design for the Business Theatre at the Independent Hotel Show

I was approached by Sarah Burghard (Sarah Burghard Design) to create a bespoke mural design for the Business Theatre at the Independent Hotel Show.  Sarah was involved with managing the styling for the feature theatres at the show.

Following a brief set by the organisers, Sarah and I met and had a very productive brainstorming session.  A mood board was then created by Sarah which became my working brief.  I then came up with a design idea I thought would “WOW” the Business Theatre.  A design concept markedly different from previous years.

I’m delighted to present the mural design:  Regents Foliage Impression

Regents Foliage Impression is one of two bespoke designs featured at the show.  See also Birds Mural featured at the Innovation Stage.

Sarah organised the production of matching cushions and lampshades featuring the design  presented at the show as part of the overall styling.

Featured at the Independent Hotel Show 2015 – Business Theatre

Mural size:  2800 metres (H) x 14400 metres (W))

Print on:  Textured vinyl wall covering suitable for the Hospitality and Contract market.

To read more about both Sarah and my collaboration together please also visit:

Sarah Burghard Designs Blog

P.s.  It’s gratifying to see the mural featured as part of the backdrop for the Awards Ceremony and discussions panel at the show.

Share the project